How to Create a Business Facebook Page 2023

Having a Facebook Business Page makes it easier for people to discover and interact with your brand online. Find out how to set one up here.

If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore.

Perhaps that’s why more than 200 million businesses use Facebook’s free services. That includes business Pages—yes, creating a Facebook Page is a free way to market your business.

The good news is, creating a Facebook account for a business is pretty simple, and you likely already have all the components you need to get started. Let’s dive in.

Step 1. Create a Page 

Types of businesses or brands. 

Once  you choose your category, the box will expand to ask for a few further details, like your address and  phone number. You can choose whether to make this information public, or to show only your city and  state. 

When you’re ready, click Continue. Note that doing so indicates your acceptance of Facebook’s Pages,  Groups and Events Policies, so you might want to check those out before you proceed.

Step 2. Add  

Pictures 

Next,  you’ll upload profile and cover images for your Facebook page. It’s important to create a good visual  first impression, so choose wisely here. Make sure the photos you choose align with your brand and are  easily identifiable with your business. 

You’ll upload your profile image first. This image accompanies your business name in search results and  when you interact with users. It also appears on the top left of your Facebook page. 

If you have a recognizable brand, using your logo is probably a safe way to go. If you’re a celebrity or  public figure, a picture of your face will work like a charm. And if you’re a local business, try a well-shot  image of your signature offering. The important thing is to help a potential follower or customer to  recognize your page immediately. 

As we explain in our post on the best image sizes for all social networks, your Facebook profile picture  displays at 170 x 170 pixels on desktop and 128 x 128 pixels on mobile. It will be cropped to a circle, so  don’t put any critical details in the corners. 

Once you’ve chosen a great photo, click Upload Profile Picture. 

Now it’s time to choose your cover image, the most prominent image on your Facebook business page. 

This image should capture the essence of your brand and convey your brand personality. It will display  at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide 

and 150 pixels tall, but the recommended size to upload is 720 x 315 pixels. 

Once you’ve selected an appropriate image, click Upload a Cover Photo. 

Add a cover photo screen 

Ta-da! You have a Facebook business page, although it is extremely sparse. 

Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got  some work to do before you share it with your audience. Don’t worry—your page is not yet visible to the  public. (We’ll make that happen later in this post.) What you see now is a preview. 

Step 3: Create your username 

Your username, also called your vanity URL, is how you tell people where to find you on Facebook. 

Your username can be up to 50 characters long, but don’t use extra characters just because you can. You  want it to be easy to type and easy to remember. Your business name or some obvious variation of it is  a safe bet. 

Click Create Page @Username in the left menu to set up your vanity URL.

"Create Page Username" dialog 

Click Create Username when you’re done. A box will pop up showing you the links people can use to  connect with your business on Facebook and Messenger. 

"You're all set!" dialog 

Step 4: Add your business details

While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your  Facebook Page’s About section right from the start.

As Facebook is often the very first place a customer goes to get information about you, having it all  there is important. For example, if someone is looking for a business that’s open till 9, they want to  confirm this information on your page. If they can’t find it, they’ll surely keep looking until they find  another place that’s more forthcoming. 

To start filling out your business details, click Edit Page Info in the top menu. From this screen you can  share all the important information about your business. 

Description 

This is a short description that appears in search results. It should be just a couple of sentences  (maximum 255 characters), so there’s no need to get too elaborate here. We’ll show you where to add a  longer description later. 

Categories 

Here you’ll see the category you entered in Step 1. If you like, you can add additional categories here to  make sure Facebook shows your page to all the right people. 

Description and Categories boxes for creating a new Facebook Business page 

Contact 

Add all the contact details you want to make public, including your phone number, website, and email. Location 

If you have a physical storefront or office, check to make sure that your location is marked correctly on  the map. You can also add details about your service area, so people know, for example, which  neighborhoods you deliver to. 

Hours 

If your business is open to the public during specific hours, enter those here. This information appears in  search results. 

Extra options 

If relevant, enter your impressum, price range, and privacy policy link. An impressum is a legal statement  of ownership, and it is generally only required in some European countries. 

Click Save Changes under each section to implement your changes as you go.

Step 5. Tell your story 

You’ve filled in all the simple details about your business, but there’s not much here yet to tell people  why they should engage with your business on Facebook. 

Fortunately, there’s a section of your Facebook business page where you can add a longer description of  your business. To access it, click See more in the left menu, then click About, and then click Our Story on  the right-hand side. 

In this section, you can add a detailed description of what your business offers customers and why they  should Like or Follow your Page. This is a great place to set expectations. How will you interact with fans  through your Facebook Page? Offer a compelling reason for them to stick around. 

Enter a headline and text for your story, then upload a relevant photo. When you’re finished, click  Publish. 

Published Story "We we make L. A.'s best sandwiches" 

Step 6. Create your first post

Before you start inviting people to like the Facebook Page for your business, you should post some  valuable content. You can create some of your own posts, or share relevant content from thought  leaders in your industry. 

Creating a new post for a Facebook Business page 

You could also create a specific type of post like an event or product offer—just click one of the options  in the Create box at the top of your page. 

Other options for Facebook Business page posts: Live, Event, Offer 

Make sure that whatever you post offers value for your visitors when they arrive at your Facebook page,  so they’ll be inclined to stick around. 

Step 7: Publish your page and invite an audience 

Your Facebook business page now represents a robust online presence that will make potential  customers and fans feel comfortable interacting with you. It’s time to hit that big green Publish Page  button in the left-hand menu. 

Green "Publish Page" button 

That’s it! Your page is live and visible to the world. Now you need to get some fans! 

Start by inviting your existing Facebook friends to like your page. Use your other channels, like your  website and Twitter, to promote it. Add “follow us” logos on your promotional materials and email  signature. If you’re comfortable doing so, you can ask your customers review you on Facebook, too. 

Now that you’ve mastered the basics of how to create a Facebook page for business, it’s time to think  about ways to optimize your page. These strategies will help maximize engagement so you meet your  Facebook marketing goals. 

Add a call to action

There  are hundreds of reasons why people visit your business on Facebook, and you may not be able to  provide them with all the information they need right on your page. But you can provide them with a  way to get it by setting up a call-to-action (CTA) button. 

Facebook’s built-in CTA button makes it very easy to give the consumer what they’re looking for,  including allowing them to engage with your business in real life. 

The right CTA button will encourage visitors to learn more about your business, shop, download your  app, or book an appointment. 

To add your CTA, click the blue box that says + Add a Button, then choose which kind of button you  want. 

Types of buttons you can add to your Facebook business page, including: Book with you, Contact you,  Learn more, Shop with you, Download your app or play your game 

For each type of CTA, you’ll be given several text options to choose from. Select the option you prefer,  then click Next. 

Depending on the button you chose, you may be asked to select some additional options. When you’re  ready, click Finish and your call-to-action button will go live. 

Add a pinned post 

Is there important information you want all visitors to your page to see? A promotion you don’t want  them to miss? A top-performing piece of content you want to show off? Put it in a pinned post. 

A pinned post sits at the top of your Facebook business page, just under your cover image. It’s a great 

place to put an attention-grabbing item that will draw your visitors in and make them want to stick  around. 

Start by publishing a new post, or scrolling down your feed to find an existing post you want to pin to  the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page. 

Make the most of templates and tabs 

Tabs are the different sections of your Facebook page, like the About section and photos. You can 

customize which tabs you want to include and the order in which they appear in the left menu of your  page. 

If you’re not sure which tabs to include, check out Facebook’s various templates. Templates for Facebook business pages: Restaurants & Cafes, and Business 

Each template has a set of buttons and tabs designed for particular types of business. For example, the  Restaurants & Cafes template includes tabs for offers, reviews, and events. 

To access templates and tabs, click Settings in the top menu, then Templates and Tabs in the menu on  the left. 

Like other pages 

Since Facebook is, after all, a social network, it’s a good idea to use your page to build a community for  your business. 

One way to build community is to connect with other pages that are relevant to your business but not  competitors. 

For example, if you run a shop in a popular shopping area or mall, you could connect with other shops in  the same area. Think of this as an online version of your local business improvement association or  chamber of commerce. 

If you have a virtual business, you could connect with other businesses in your industry that could  provide additional value for your followers without competing directly with your products. 

To follow other businesses, navigate to their Facebook page, then click the more icon (three dots) under  the page’s cover photo. Click Like as Your Page. If you have more than one Facebook business page,  choose which one you want to use to like the other business, then click Submit. 

Review your settings 

Your Facebook page settings allow you to get into some pretty fine detail about who can administer the  page, where your posts are visible, words banned from the page, and so on. You can also see people and  pages who have liked your page, control your notifications, and so much more. 

Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to  you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want  to manage the Page and how you want your audience to interact with you. 

To access your settings, just click Settings at the top right of your Facebook page. Settings tab on a Facebook page

Check your settings regularly, as your preferences and requirements may change as your business—and  social following—grows. 

For even more control over who can administer your page, and to control the roles filled by team  members, contractors, and agencies, consider setting up Facebook Business Manager. 

Learn from Page Insights 

The more information you have about your audience, the more content you can create to satisfy their  needs. 

Facebook Page Insights makes it easy to gather data about how your fans are interacting with your page  and the content you share. To access Page Insights, click Insights in the top menu of your Facebook  business page. 

Insights tab on a Facebook page 

Insights gives you information about your page’s overall performance, including some data on audience  demographics and engagement. You can see metrics on your posts so you can understand how many  people you’re reaching. You’ll also see how many comments and reactions are gained from specific  posts—data that helps you plan future content. 

A key feature of Insights is the ability to see how many people have clicked on your call-to-action  button, website, phone number, and address. This data is divided by demographics  

such as age, gender, country, city, and device, making it easier for you to tailor future content to your  audience. To access this information click Actions on Page in the left menu. 

For more details, check out our post on how to use Facebook Page Insights. 

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